Facial Aesthetics

Lead-Generating Content

General Guidelines:

How to Make a Great Ad

Take into account the following tips to help you generate good quality content that will allow us to generate more leads for you.

1. Take photos and videos in high resolution

✔️ Use a newer phone (3 years old max)

✔️ Do not compress photo or video files

✔️ Use good lighting

2. Position the phone vertically when taking photos and videos

3. Get the subject close to the camera, think waist to top of head in the frame

4. Patients and staff both smiling when possible

5. Videos must be 45 seconds or less

6. Follow the provided script for each video

7. Speak fast, loud, with energy, conviction and belief

8. Emphasise important, key words like the treatments you offer etc.

9. Reduce echo and turn off any background noise or music

1

Team Pictures

Guidelines:

✔️ Position the phone vertically

✔️ Use good Lighting

✔️ Make sure the staff are smiling

2

Photos with patients

Guidelines:

✔️ Position the phone vertically

✔️ Use good lighting

✔️ Patients and staff both smiling when possible

3

Before & After pictures

Guidelines:

✔️ Position the phone vertically

✔️ Use good lighting

✔️ Have "Body Figure" or patient faces in photos

4

Multiple Testomonial Videos

GUIDELINES:

✔️ Position the phone vertically

✔️ Use good lighting

✔️ Get close to the camera, think waist to top of head in the frame

✔️ Video must be 45 seconds long or less

✔️ Follow the script below

✔️ Reduce echo and turn off any background music or noise

Script:

Introduction: Name, where they're from

What brought you into our office? - Explain your condition, and challenges you were experiencing?

How has your life changed since going through Facial Aesthetics treatments?

Is there anything you can do now that you had a difficult time doing before?

What would you say to someone who is considering Facial Aesthetics and watching this video?

5

Call-to-Action Videos

GUIDELINES:

✔️Position the phone vertically

✔️Use good lighting

✔️Get close to the camera, think waist to top of head in the frame

✔️Video must be 45 seconds long or less

✔️Follow the script below

✔️Speak fast, loud, with ENERGY, CONVICTION and BELIEF

✔️Emphasis important keywords like “body contouring”, etc

✔️Reduce echo and turn off any background music or noise

✔️Remember to smile

Click here for Document Link

Hey and surrounding areas✋,

Do you have saggy skin, wrinkles, or a ‘’turkey neck’’?

I’m and I'm doing something crazy to promote our non surgical facelift treatment. For a limited time I'm giving away your first visit which includes all for !

Just click the link below to secure your new patient voucher.

6

Reaction Videos

GUIDELINES:

✔️ Position the phone vertically

✔️ Use good lighting

✔️ Use a mirror

✔️ Get patient close to the camera, make sure to record patient's first reaction to get the best reaction

✔️ Reduce echo and turn off any background music or noise

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